Rosie Garschina
sesame_street_sign.jpg

Sesame Street Motion Identity

After an extensive pitch process our team at Trollbäck was awarded a comprehensive digital campaign tasked with putting the new Spotify design language into motion. To convert users to Premium subscribers, we focused on creating emotional connections to key benefits of the service - from ad-free listening and offline commuting to better sound quality while working. We shot and composited 10 contextual scenarios and then translated each animation into 10 languages for use across markets in Asia and the Americas. In collaboration with our sound partners YouTooCanWoo we created genre-agnostic music for continuity across the entire campaign.

The spots aired within the Spotify App, across social platforms and at various live events. 

 

Sesame Street
Motion Identity 

Role: Executive Creative Director and Designer
Recognition: Creative Review, Print Magazine

 

Working directly with executives at Sesame Street, I crafted a tactile, character-driven visual identity that brings the muppets to life. By leaning into one of the most salient qualities of Sesame Street, we designed a system of patterns based on the recognizable elements for each muppet. Our brand patterns live within the framework of the iconic street sign, creating a safe space for children to learn, feel, grow, and explore.