Rosie Garschina
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Sesame Workshop Brand Identity

After an extensive pitch process our team at Trollbäck was awarded a comprehensive digital campaign tasked with putting the new Spotify design language into motion. To convert users to Premium subscribers, we focused on creating emotional connections to key benefits of the service - from ad-free listening and offline commuting to better sound quality while working. We shot and composited 10 contextual scenarios and then translated each animation into 10 languages for use across markets in Asia and the Americas. In collaboration with our sound partners YouTooCanWoo we created genre-agnostic music for continuity across the entire campaign.

The spots aired within the Spotify App, across social platforms and at various live events. 

 

Sesame Workshop Rebrand

Role: Creative Director and Designer
Recognition: Creative Review, Print Magazine

 

Working directly with executives at Sesame Workshop, I crafted a new logo and brand expression that brings awareness to Sesame Workshop’s global mission and unites an ecosystem spanning 150 countries. Building on visual cues from the iconic Sesame Street brand I created a more modern, functional identity that reflects the organization’s broader, real-world focus of helping kids everywhere grow smarter, stronger, and kinder.