Rosie Garschina
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Audible Content Branding

Trollbäck was brought in to help Spotify develop a branded language for their new platform of original video programming. Working with a growing list of partners such as Comedy Central, ESPN and MTV, the Swedish streaming service is looking to expand video offerings to their mobile audience. Our solution was to use sound design and editorial techniques to personify the Spotify brand shapes into human elements. Quick match-cuts capture varying angles of overlapping objects ultimately resolving to the Originals logomark. Open and close animations were created to bookend the programming.

 

Audible Content Branding

Role: Lead Creative Director
Company: Sibling Rivalry

After partnering with Audible to launch a 360 campaign on “The Autobiography of Malcolm X”, I reengaged with their executive leadership to create a holistic framework for all future content-led campaigns.

With little consistency across their content verticals, Audible was missing an opportunity to create awareness and attribution. A lacking design system led to confusion around the type of content and where to find it. Our approach was to drive clarity, consistency, and recall by leveraging the equity in their logo and pairing it with messaging that clarified their offering . Every touchpoint should create brand attribution and signal audio, not video.

The Reveal

By leveraging the brand’s existing “reveal” device we were able to create a flexible content system with options for high and low brand volume, allowing Audible to choose title vs. brand without sacrificing brand awareness.

As there was already equity in the Audible orange, we looked for opportunities to utilize it to remain differentiated in the crowded entertainment landscape. We simultaneously added to and elevated the existing palette to complement the orange and provide flexibility. The result was a cinematic, ownable look that drives brand recognition.

 
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