Rosie Garschina
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History Global Rebrand

Trollbäck was brought in to help Spotify develop a branded language for their new platform of original video programming. Working with a growing list of partners such as Comedy Central, ESPN and MTV, the Swedish streaming service is looking to expand video offerings to their mobile audience. Our solution was to use sound design and editorial techniques to personify the Spotify brand shapes into human elements. Quick match-cuts capture varying angles of overlapping objects ultimately resolving to the Originals logomark. Open and close animations were created to bookend the programming.

 

History Rebrand

While Creative Director at Sibling Rivalry I led a year-long engagement to reinvent and reinvigorate the History Channel ecosystem. The goal was to shift perception of History as a stodgy, academic brand to a fresh and energetic destination that builds excitement in history as a category. I partnered with executive leadership to craft a new strategic positioning and tagline “A World Worth Knowing” which is meant to ignite a desire to know, understand and enjoy history everywhere. The new logo and visual identity unites and clarifies the brand with a modern simplicity that drives cohesion and association across multiple platforms.