Rosie Garschina
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BET Global Rebrand

Trollbäck was brought in to help Spotify develop a branded language for their new platform of original video programming. Working with a growing list of partners such as Comedy Central, ESPN and MTV, the Swedish streaming service is looking to expand video offerings to their mobile audience. Our solution was to use sound design and editorial techniques to personify the Spotify brand shapes into human elements. Quick match-cuts capture varying angles of overlapping objects ultimately resolving to the Originals logomark. Open and close animations were created to bookend the programming.

 
 

BET Rebrand

Role: Lead Creative Director and Designer
Company: Sibling Rivalry
Recognition: Clio Bronze Rebrand, Promax Silver Brand Image

As Creative Director at Sibling Rivalry I led a year-long engagement to rebrand and unite Paramount’s BET ecosystem. With a 40 year legacy of celebrating black culture, the brand was looking to own their heritage of fostering black creativity.

After meticulously curating a 20-person team of artists with diverse backgrounds and skillsets, we started a rigorous discovery phase with executive stakeholders at Paramount. We then defined a creative territory that leverage the brand’s key differentiator of creating black stars. The system created a distinctly bold and graphic master brand system that united five sub-brands, a streaming service and the live event experience BETX.

 
 

BET Awards 2021

Our new master brand system came to life at the 2021 BET Awards in LA. As Creative Director, I led a fully integrated team responsible for the live event graphics, opening titles, promotional animation packages, OOH advertising and branded collateral elements that would translate to swag and signage at the live event.