MTV International

Role: Creative Director and Designer
Company: Trollback+Company
Recognition: Motion Awards Top Rebrand of 2017

Working with the internal brand team in Buenos Aires, I lead a holistic redesign of the MTV experience that aligns all of its international properties. The challenge was to create a flexible system to grow the brand’s digital presence and empower internal teams to create expressive, unified visuals in every region. What resulted is a bold graphic framework that unifies the MTV brand, creating a cohesive presence for over 370 million TV viewers and an even bigger digital audience spanning 45 countries and 13 language markets.